Are you tired of reading dry, boring business books? Want to add some fun and excitement to your startup journey? looking for the Entrepreneur’s must-read books?

In this post, we’re going to look at some of the best books for entrepreneurs 2023 in a new way. We’ll take a break from the usual business jargon and explore the more interesting and engaging parts of these must-read books.

So grab a drink, kick back and let’s have some fun while learning about starting a business.

Entrepreneur’s Must-Read Books List in 2023

The Lean Startup
by Eric Ries

This book provides a framework for developing and launching a successful startup by focusing on rapid experimentation and continuous iteration.

“The Lean Startup” by Eric Ries is a best selling business book that provides a framework for developing and launching a successful startup.

The book argues that traditional approaches to creating and launching a startup are often too slow, expensive, and risky. It also suggests that a lean startup approach can help entrepreneurs create and launch a successful startup more efficiently.

The book introduces the concept of “validated learning” which is the process of creating a minimum viable product (MVP) and testing it with customers to quickly learn what works and what doesn’t.

The book also introduces the “build-measure-learn” feedback loop which is a process of creating an MVP, measuring how customers respond to it, and learning from that feedback to improve the product or pivot to a new idea.

The book also covers how to measure progress and create a “innovation accounting” and how to create an “entrepreneurial management” with the use of “dashboards” that track key performance indicators (KPI) to measure progress and make data-driven decisions.

In summary, “The Lean Startup” is a comprehensive guide that provides entrepreneurs with a framework for developing and launching a successful startup by focusing on rapid experimentation and continuous iteration.

It introduces the concepts of validated learning, the build-measure-learn feedback loop, and innovation accounting, and provides practical tools and techniques for creating and launching a MVP, measuring progress, and making data-driven decisions.

Watch this video of Eric Ries in Talks with Google 2011



Start with Why
by Simon Sinek

This book explains how successful companies and leaders start with a clear sense of purpose and inspire others to follow their lead.

“Start with Why” by Simon Sinek is a bestselling business book that explains how successful companies and leaders start with a clear sense of purpose and inspire others to follow their lead.

The book argues that people are more likely to support and work for a company, product or idea if they understand the “why” behind it.

The book introduces the concept of the “Golden Circle” which is a framework that includes three elements: Why, How, and What.

The “Why” element represents the purpose, cause or belief behind the company, product or idea, the “How” element represents the unique approach or process the company, product or idea uses to achieve its goals, and the “What” element represents the actual product, service or outcome.

The book explains that successful companies and leaders start with the “Why” and work their way outwards, while unsuccessful companies and leaders start with the “What” and struggle to inspire others.

The book also provides real-life examples of companies and leaders who have successfully used the “Golden Circle” framework to inspire others and achieve success.

In summary, “Start with Why” is a powerful and thought-provoking book that provides insight into how successful companies and leaders start with a clear sense of purpose and inspire others to follow their lead.

It introduces the concept of the “Golden Circle” framework and explains why starting with the “Why” is key to success.

The book provides real-life examples of companies and leaders who have successfully used this framework and encourages readers to apply it in their own organizations to inspire and achieve success.

Here is a TED Talk video from 2009 by Simon Sinek ..



The Innovator’s Dilemma
by Clayton Christensen

This book explores how disruptive innovations can challenge established businesses and provides insights on how companies can stay ahead of the curve.

“The Innovator’s Dilemma” by Clayton Christensen is a business classic that explores how disruptive innovations can challenge established businesses and provides insights on how companies can stay ahead of the curve.

The book argues that established companies often struggle to adapt to disruptive innovations because they are too focused on serving their most profitable customers with existing technologies, and are not willing to invest in new technologies that may cannibalize their existing product lines.

The book introduces the concept of “disruptive innovation” which is a new technology or business model that disrupts an existing market and creates a new one. It also introduces the concept of “sustaining innovation” which is an improvement to an existing product or service that appeals to an existing customer base.

The book explains that disruptive innovations often start out as low-end products or services that are not as good as existing products or services, but over time they improve and eventually displace established products or services.

The book also provides case studies of companies that have struggled to adapt to disruptive innovations and those that have successfully done so.

In summary, “The Innovator’s Dilemma” is a groundbreaking book that explores how disruptive innovations can challenge established businesses and provides insights on how companies can stay ahead of the curve.

It introduces the concepts of disruptive innovation and sustaining innovation, and explains how established companies often struggle to adapt to disruptive innovations.

The book provides case studies of companies that have struggled and those that have successfully adapted to disruptive innovations and encourages readers to apply the insights to their own organizations.

Watch this Startup Grind amazing Talk by Clayton Christensen:



Crossing the Chasm
by Geoffrey Moore

This book provides a framework for understanding how to market and sell disruptive products and services to mainstream customers.

“Crossing the Chasm” by Geoffrey Moore is a classic business book that provides a framework for understanding how to market and sell disruptive products and services to mainstream customers.

The book argues that most new products and services struggle to gain mainstream adoption because they are not able to bridge the gap between early adopters and mainstream customers.

The book introduces the concept of the “chasm” which is the gap between early adopters and mainstream customers.

It also introduces the concept of “early majority” and “late majority”, these are the groups of customers that come after the early adopters and before the mainstream customers.

The book explains that successful companies are able to cross the chasm by focusing on the early majority and late majority, and by creating a “beachhead market” which is a niche market that allows a new product or service to gain a foothold and build a reputation before expanding into the mainstream market.

The book also provides a framework for creating a “whole product” which is a product or service that meets the needs of the early majority and late majority, and for creating a “bowling alley” strategy which is a strategy for selling to a specific market segment and then expanding into adjacent market segments.

In summary, “Crossing the Chasm” is a seminal business book that provides a framework for understanding how to market and sell disruptive products and services to mainstream customers.

It introduces the concepts of the chasm, early majority, late majority, beachhead market and whole product, and explains how successful companies are able to cross the chasm by focusing on these concepts.

The book provides a framework for creating a “bowling alley” strategy, and case studies of companies that have successfully crossed the chasm, making it a valuable guide for entrepreneurs and business leaders looking to bring disruptive products and services to mainstream markets.

More details in this videos playlist , Enjoy !



Business Model Generation
by Alex Osterwalder & Yves Pigneur

This book is one of the best entrepreneurship books for beginners that provides a visual toolkit for creating and communicating business models and includes a wide range of real-world examples.

“Business Model Generation” by Alexander Osterwalder and Yves Pigneur is a bestselling business book that provides a visual toolkit for creating and communicating business models and includes a wide range of real-world examples.

The book is designed to help entrepreneurs, managers, and business leaders understand and create business models that work.

The book introduces the concept of the “Business Model Canvas” which is a visual tool that helps entrepreneurs map out their business model by identifying the key components of their business such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

The book also includes a wide range of real-world examples of business models from a variety of industries, including technology, retail, healthcare, and more. The examples are accompanied by detailed explanations of how the business models work and how they can be adapted to specific situations.

The book also provides a step-by-step guide on how to use the Business Model Canvas to create, test, and refine business models, and it also offers tips on how to communicate business models effectively to stakeholders.

In summary, “Business Model Generation” is a practical and visually-oriented guide that provides entrepreneurs, managers, and business leaders with a visual toolkit for creating and communicating business models.

It introduces the concept of the Business Model Canvas, provides a wide range of real-world examples and offers a step-by-step guide on how to use it to create, test and refine business models, making it an essential guide for anyone looking to create a successful business model.

Find the Amazing Alex talk here of how this thinking blocks work


The Startup Owner’s Manual
by Steve Blank and Bob Dorf

This book provides a step-by-step guide to building a successful startup and includes practical tools, templates and case studies.

“The Startup Owner’s Manual” by Steve Blank and Bob Dorf is a bestselling business book that provides a step-by-step guide to building a successful startup and includes practical tools, templates and case studies.

The book is based on the authors’ experiences as entrepreneurs and educators, and is designed to help entrepreneurs navigate the challenges of starting a business.

The book covers the entire process of starting a business, from customer discovery to scaling the business, and is divided into three parts: Customer Development, Product Development, and Scaling the Business.

In the first part, the book focuses on customer discovery, which is the process of identifying and validating customer needs. It provides practical tools and techniques for identifying target customers, conducting customer interviews, and validating customer needs.

In the second part, the book focuses on product development, which is the process of creating a product or service that meets the validated customer needs.

It provides practical tools and techniques for creating a minimum viable product, testing the product with customers, and iterating on the product based on customer feedback.

In the third part, the book focuses on scaling the business, which is the process of growing the business and expanding into new markets.

It provides practical tools and techniques for creating a sales and marketing plan, building a team, raising capital, and scaling operations.

In summary, “The Startup Owner’s Manual” is a comprehensive guide that provides entrepreneurs with a step-by-step guide to building a successful startup.

It covers the entire process of starting a business, from customer discovery to scaling the business, and includes practical tools, templates and case studies.

The book is based on the authors’ experiences as entrepreneurs and educators, making it a valuable guide for anyone looking to start a business.

Steve Blank explains more details on how to build a great company below:


Scaling Up
by Verne Harnish

This book provides a step-by-step guide for growing a business and scaling operations, including managing teams and financials, and implementing effective strategies for scaling.

“Scaling Up” by Verne Harnish is a bestselling business book that provides a step-by-step guide for growing a business and scaling operations.

The book is based on the “Scaling Up” methodology, which is a proven system for growing a business, and is designed to help entrepreneurs navigate the challenges of scaling a business.

The book covers the four major decision areas that a company must get right in order to scale up: People, Strategy, Execution, and Cash.

The book provides a comprehensive and actionable framework to deal with these areas, including tools and techniques that can be implemented in any organization.

In the first section, the book focuses on the People decision area, and provides guidance on how to build a strong leadership team, how to align the team around a common vision, and how to develop a culture that supports growth.

In the second section, the book focuses on the Strategy decision area, and provides guidance on how to create a strategic plan, how to identify and prioritize growth opportunities, and how to create a competitive advantage.

In the third section, the book focuses on the Execution decision area, and provides guidance on how to create a system for execution, how to measure progress and make data-driven decisions, and how to manage and delegate effectively.

In the fourth section, the book focuses on the Cash decision area, and provides guidance on how to raise capital, how to manage cash flow, and how to create a budget.

In summary, “Scaling Up” is a comprehensive guide that provides entrepreneurs with a step-by-step guide for growing a business and scaling operations.

It covers the four major decision areas that a company must get right in order to scale up: People, Strategy, Execution, and Cash.

The book provides a comprehensive and actionable framework and includes tools and techniques that can be implemented in any organization, making it a valuable guide for entrepreneurs and business leaders looking to scale their business.

Watch Verne on Scaling Up in the Leadership Collab …



We will keep updating this article with life change books to help you navigate your startup business challenges and adventures… Meanwhile, you can go check our Guide to starting your own startup where we highlight many areas you need to explore while starting and growing your business.

Similar Posts